Bragg Gaming Announces Acquisition of Drayton to Expand US Market Presence

(AsiaGameHub) –   Bragg Gaming Group has reached an agreement to purchase Drayton International through a share-based transaction designed to incorporate game studios, technology platforms, and entry into the US advance deposit wagering sector.

Key Details

• To acquire 100% of Drayton International, Bragg will issue 4.5 million common shares priced at $2.00 each.
• Drayton contributes five gaming studios along with three technology and distribution platforms.
• Following the deal’s closure, Matt Davey is set to become Bragg’s non-executive chairman.

The iGaming supplier, listed in Toronto, anticipates finalizing the transaction in the third quarter of 2026, pending definitive agreements. On Thursday, Bragg released the term sheet, positioning the acquisition as a move to sharpen its focus on proprietary game content, data, and player experience.

Through this deal, Bragg obtains stakes in Boomerang (54.5%), Dream Streak (48.5%), Rise Gaming (54%), Hit Squad (37.5%), and Neotopia (24%). Additionally, Drayton holds ownership or control of Arc Gaming, Vision PlAI, and 3 Shores.

ADW Access Expands Bragg’s US Footprint

This agreement could significantly alter Bragg’s trajectory in the US. With traditional online slots legal in only seven states, Bragg noted that Arc Gaming and its exclusive aggregator partnership with the BetMakers tote platform could unlock ADW access in over 30 US states.

This would provide Bragg with a substantially larger addressable market in the US, reducing reliance solely on online casino legislation. The company also highlighted its remote games server technology as a means to navigate diverse regulatory landscapes.

Bragg Technology Group CEO Matevž Mazij stated:

“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology.”

He further noted that the “transaction will mark our first entry into the emerging ADW space.”

This acquisition follows a cost restructuring initiative at Bragg. As part of a broader restructuring plan, the company reduced its global workforce by approximately 12%. Bragg indicated that the plan would incur costs of roughly €1 million, or $1.2 million, in Q1 2026, while aiming to deliver total savings of €4.5 million alongside other modifications.

Matt Davey adds significant depth to the transaction. He founded and chaired Tekkorp Capital, established NYX Gaming prior to its sale to Scientific Games for approximately $631 million, and currently serves as President of BetMakers. Discussions regarding a Tabcorp acquisition of BetMakers concluded in February.

Davey privately purchased one million Bragg shares earlier in 2026 and is expected to hold around 10% of Bragg once the acquisition concludes. He remarked:

“Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organisation.”

Current Bragg chair Holly Gagnon endorsed the change in leadership, stating:

“Matt is a gaming industry luminary. I am confident that I will be passing the chair’s torch into the right hands.”