DigiPlus and Manny Pacquiao Team Up for Gaming and Payment Initiatives

(AsiaGameHub) –   DigiPlus has launched a new partnership with Manny Pacquiao to incorporate branded content, payment integration, and marketing support across key segments of its digital gaming operations in the Philippines.

Good to Know

• DigiPlus intends to release nine gaming titles featuring Manny Pacquiao themes.
• MannyPay will serve as DigiPlus’s inaugural official gaming payment partner.
• Pacquiao will additionally act as brand ambassador for ArenaPlus and GameZone.

DigiPlus Adds Pacquiao Across Content and Payments

DigiPlus unveiled the agreement at a signing ceremony held at Shangri-La The Fort in BGC. Instead of confining the collaboration to a typical endorsement, the company is developing multiple products and services centered on the Pacquiao brand.

Pacquiao boasts one of boxing’s most impressive records. He captured world championships in eight weight divisions, concluded his professional career with 62 victories, 8 defeats, and 2 draws, and achieved 39 knockout wins. He also held major titles spanning four separate decades, which contributed to his status as one of the Philippines’ most prominent sports personalities.

Content constitutes a major component of the strategy. DigiPlus stated it will introduce nine gaming titles inspired by Manny Pacquiao, utilizing game mechanics that have already proven successful in the domestic market. The company indicated that the titles will be inspired by highlights from his career and what it characterized as his fighting spirit.

“This collaboration allows us to combine the legendary story of our boxing hero with our robust technological infrastructure,” DigiPlus Chairman Eusebio H. Tanco said.

The partnership also extends into payment services. DigiPlus designated MannyPay as its first official gaming payment partner for integration, emphasizing streamlined transactions and same-day settlements for users.

“Whether it is through the games that tell my story, or handling payments with MannyPay, we are showing the world what Filipinos are capable of,” Pacquiao said.

Pacquiao will additionally assume a wider public-facing role for the organization. He will function as official brand ambassador for ArenaPlus, DigiPlus’s sportsbook platform, and for GameZone, which specializes in card and table game competitions.

DigiPlus noted that the MannyPay integration will comply with PAGCOR regulations and direct player transactions through BSP-accredited channels, prioritizing security and compliance in the implementation.