CoinW, a cryptocurrency exchange, signs Luka Modrić as its global football ambassador

(AsiaGameHub) –   CoinW’s focus in this move is not on its product but on brand awareness. The cryptocurrency exchange has appointed football legend Luka Modrić as its global brand ambassador, linking one of the sport’s most acclaimed figures to a broader initiative focused on cryptocurrency education and outreach through sports.

Good to Know

• CoinW revealed Luka Modrić as its global brand ambassador on April 9, 2026.
• The firm reports it has served over 20 million registered users since its 2017 launch.
• CoinW previously established football connections via La Liga and the East Asian Football Championship.

CoinW Uses Football Status To Broaden Its Crypto Pitch

While the agreement can simply be seen as a branding effort, CoinW is also leveraging it as a tool for user acquisition. The company states the collaboration will help introduce football supporters to digital assets via educational materials and campaigns tailored for fans, with increased initiatives scheduled around the 2026 FIFA World Cup.

This positions the Modrić agreement as a component of a larger sports strategy rather than an isolated event. CoinW previously entered a regional partnership with La Liga in early 2025 and had also become an official supporter of the East Asian Football Championship.

The company then highlights its own narrative alongside this news. The exchange notes it was founded in 2017, expanded despite market fluctuations, and currently caters to more than 20 million users globally. The press release also states that, according to its internal records, there have been no major publicly reported security breaches.

Thus, the partnership is presented as emphasizing both prestige and steadfastness. CoinW aligns Modrić’s career with principles such as discipline, consistency, and enduring trustworthiness, then reflects these qualities onto its own brand. The company cites his Ballon d’Or victory and six UEFA Champions League triumphs as elements of this narrative.

CoinW Chief Strategy Officer Nassar Al Achkar said:

“Luka Modrić’s dedication and resilience inspire us to stay true to our mission. We are committed to building a trusted platform that empowers users to confidently enter and explore the world of digital finance.”